Curated by 300 Events in the UK, Sneakerbowl is a day sneaker summer party for sneakerheads.
We partnered with 300 Events and KS Kicks UK to create an electrifying branding experience for their summer sneaker party by capturing the fierce energy of a Superbowl showdown and translating it into the world of sneakers, where style and culture collide.
Inspired by the competitive spirit of a high-stakes game, we envisioned a sneaker faceoff. Not just a party, but a battle of kicks where sneakerheads show off their prized collections like athletes taking the field. The concept revolved around two "teams" clashing—sneakers as the stars, competing for style supremacy.
We designed a bold, dynamic visual identity that screamed energy and rivalry. With sharp typography, vibrant summer tones, and a logo inspired by the original superbowl logo, the branding captured the pulse of sneaker culture. Central to the design was a dramatic sneaker faceoff—iconic kicks positioned like opponents, ready for action. Every visual was crafted to amplify the hype, from teaser campaigns to on-site banners, creating a cohesive and high-impact brand experience.
The result? A visual identity that turned sneakers into symbols of passion and competition, making this summer event the ultimate showdown for sneakerheads.
