A look at our art direction for the first-ever Cups & Bass London, where we mixed iconic city landmarks with a legendary party vibe to create an unforgettable brand launch on a global stage.
The Challenge: How do you take a legendary Accra party like Kojo Manuel & DJ Loft's "Cups & Bass" and launch its first-ever London edition? Our task was to create an art direction that would visually bridge the two cities and captivate a new international audience.
Our Solution: We devised a "cultural collision" strategy, creating a vibrant world where London's most famous icons were literally dropped into the event's signature red cup. Drenched in an energetic red, the campaign fused the iconography of London's buses and Big Ben with the universal party symbol of the red cup, establishing an unmistakable identity.
The Result: This cohesive visual language was applied across the entire campaign, from pre-event hype to post-event thank yous. The art direction successfully exported the Accra vibe, creating a powerful and recognizable brand presence that cemented the event's international debut as a resounding success
