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A case study on how we crafted a full brand identity for CKG Automechanic, positioning them as Accra's new benchmark for professional, trustworthy auto care.

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The Story

When the founders of CKG Auto mechanic came to us, they wanted to build a brand that delivered on its promise to Accra's drivers. The challenge was bridging a critical gap: how to convey dealership-level expertise while building the personal trust of an independent specialist.

Our research revealed a simple, powerful truth: what customers want most isn't just a repair, it's a mechanic they can fundamentally trust.

This single insight became the engine of our entire strategy, leading to the brand's powerful core promise: To Care for your Car.

This promise became our blueprint. We translated it into a sharp, modern visual identity, using a palette of professional blue to communicate reliability and energetic yellow for precision. From the technical logo to a clear, steady tone of voice, every element was meticulously designed to build trust at a single glance.

Today, CKG Auto-mechanic is setting a new standard for auto care in Accra. We are proud to have helped craft a brand that not only looks the part but delivers on its foundational promise: providing the peace of mind that comes from knowing your car is in truly trustworthy hands.

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