A case study on how we crafted a full brand identity for CKG Automechanic, positioning them as Accra's new benchmark for professional, trustworthy auto care.
When the founders of CKG Auto mechanic came to us, they wanted to build a brand that delivered on its promise to Accra's drivers. The challenge was bridging a critical gap: how to convey dealership-level expertise while building the personal trust of an independent specialist.
Our research revealed a simple, powerful truth: what customers want most isn't just a repair, it's a mechanic they can fundamentally trust.
This single insight became the engine of our entire strategy, leading to the brand's powerful core promise: To Care for your Car.
This promise became our blueprint. We translated it into a sharp, modern visual identity, using a palette of professional blue to communicate reliability and energetic yellow for precision. From the technical logo to a clear, steady tone of voice, every element was meticulously designed to build trust at a single glance.
Today, CKG Auto-mechanic is setting a new standard for auto care in Accra. We are proud to have helped craft a brand that not only looks the part but delivers on its foundational promise: providing the peace of mind that comes from knowing your car is in truly trustworthy hands.